Twelve questions. Eight minutes. From memory.
A report hits your email. Then a free 25-minute walkthrough if you want one. Not a listing. Not a price on the company.
No documents · $500k–$5M operating companies
Answer how the week actually runs — not how you wish it ran.
What buyers notice. What can cut your price.
12 signals checked · one usually matters first.
Last year’s jobs are not the question. The question is the number after Jordan’s extras come out — and whether that number exists on one page this week. If it takes days to rebuild, a buyer treats it as untrusted and pays less.
Also on this card: the week still needs him. Not the headline.
Every company accumulates hidden discounts.
This assessment names the twelve a buyer would price first.
Cash a third party will underwrite.
Next quarter booked, not hunted.
No hostage customer.
Price holds without the founder.
Growth that is not the owner’s calendar.
Tuesday ships if you disappear.
Seats a buyer would keep.
Decisions without the founder’s yes.
Last month’s number, on time.
A successor can run the stack.
Why you, not the shop next door.
A file by Friday, not a scramble.
Would they be buying the company — or buying you?
No. Answer how the week actually runs, not how you wish it ran.
No. It does not say what the company is worth. It says where a buyer would push back first.
No. We do not sell companies. We help you see what would get in the way of selling, keeping, or borrowing against one.
12 questions. 8 minutes. Free report. Free 25-minute review. $500k–$5M operating companies.